LOCALLY HATED, GLOBALLY LOVED.

OUR WHY.

We’re not here to hit you with the same old spiel—better quality, sustainable, ethical, small business… yeah, yeah, you’ve heard it all before. But honestly? That’s just the baseline. Locally Hated exists because you deserve more than basic. We create unique, show-stopping pieces that turn heads and make statements. Fashion should be bold, effortless, and unapologetically you. So why blend in when you can stand out? That’s why we do what we do.

FOUNDER

I still feel like I’m living a dream—waking up each day to sew, shoot, and create content for my brand is something I once thought was impossible. Don’t get me wrong, this journey isn’t all glamour. It’s long nights sewing until 3 a.m., managing debt, handling customer challenges, and often feeling isolated. But this is the hard I choose, because building something I’m passionate about matters to me.

I wouldn’t be where I am without my incredible team and support network. From friends who believe in my vision to collaborators who bring creativity and skill to the table, every piece of Locally Hated has been touched by those who lift me up. Their encouragement, late-night brainstorming sessions, and unwavering support make this journey less lonely and infinitely more rewarding. Together, we’re building something special.

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MEET THE TEAM

MEET THE TEAM

Yes, they look that good, and have a brain. crazy right.

  • TESSA FLOREANI

    CONTENT + PHOTOGRAPHY DIRECTOR

  • RUBY KING

    BUSINESS CONSULTANT

  • AVA SMITH

    FOUNDER

  • GEORGIA WHALANN

    CONTENT CREATOR

 REAL TALK

  • Let’s be honest, running this brand hasn’t been all smooth sailing. I’ve had designs that didn’t turn out how I pictured, fabrics I accidentally cut the wrong way (more than once), and plenty of late nights questioning why I thought this was a good idea. I’ve even sewn things inside out and didn’t realize until way too late. But here’s the thing—every mistake has taught me something, and every mess-up has pushed me to do better. It’s not about being perfect, it’s about loving the process, even when it’s chaotic.

  • I’m freaking obsessed with fabric. Like, you could lose me in a fabric store the way people get lost in a mall, and I’d be having the time of my life just staring at ribbon colors. It’s honestly wild. I think the reason I believe so much in my business is because I’m genuinely head-over-heels for what I do. Free time? I’m cutting fabric. Watching a movie? I’m scrolling Pinterest for inspo. I’m not just into fashion, business, and content—I’m obsessed with it. This isn’t just a job; it’s my whole personality at this point.

  • It’s not just clothes—it’s us behind every stitch, cut, and design. I’m Ava, the brain (and chaos) behind Locally Hated. From picking fabrics to obsessing over the tiniest details, I’m all in. But it’s not just me—there’s a small crew of legends who help bring these pieces to life, from the photographers capturing the vibe to the friends who let me rant about zippers at 2 AM. We’re a small team, but we put our whole hearts (and sometimes our sanity) into every piece you see.

  • Oh, you thought we were stopping here? Not a chance. We’re just getting started. We’ve got more designs, more ideas, and even more ways to make your wardrobe feel extra. Think exclusive collections, new styles, and the kind of pieces that’ll make your closet a whole vibe. We’re constantly dreaming up new ways to push the limits and keep you looking fire. Stick around, we’ve got a lot more in the works. You won’t want to miss it.